Designed for businesses ready to replace guesswork with clarity.

Making data make sense over coffee, not chaos.

Training, audits, and clear guidance for digital teams using GA4, dashboards, and experiments.

GA4 Checklist
Book a Free 15-min call

Expert Across

GA4
What I Offer

Tailored, practical support to make your data work.
Clearly and Confidently.

Some basics explained

A showcase of projects that embody creativity, innovation, and precision.

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

Some basics explained

A showcase of projects that embody creativity, innovation, and precision.

Advanced Analytics Projects

  • Media Mix Modelling (MMM)

  • Forecasting Models

  • Propensity to Convert Modelling:

  • Attribution Modelling

Advanced Analytics Projects

  • Media Mix Modelling (MMM)

  • Forecasting Models

  • Propensity to Convert Modelling:

  • Attribution Modelling

GA4 Training

  • GA4 1:1 Training

  • GA4 Group Workshop

  • Dashboard Interpretation Training

  • Analytics Coaching

GA4 Training

  • GA4 1:1 Training

  • GA4 Group Workshop

  • Dashboard Interpretation Training

  • Analytics Coaching

Audits & Setup Reviews

  • GA4 Mini Audit

  • GA4 Full Audit

  • GA4 Audit + Fixes

  • Dashboard Audits

Audits & Setup Reviews

  • GA4 Mini Audit

  • GA4 Full Audit

  • GA4 Audit + Fixes

  • Dashboard Audits

CRO & Experimentation

  • A/B Test Planning + Analysis

  • Uplift Modelling

  • CRO Roadmaps

  • CRO Dashboards

CRO & Experimentation

  • A/B Test Planning + Analysis

  • Uplift Modelling

  • CRO Roadmaps

  • CRO Dashboards

Dashboard Design & Builds

  • GA4 Single View Dashboard

  • Executive Dashboard (Power BI)

  • Blended Data Dashboard

  • Custom Template Setup

Dashboard Design & Builds

  • GA4 Single View Dashboard

  • Executive Dashboard (Power BI)

  • Blended Data Dashboard

  • Custom Template Setup

Advanced Analytics Projects

  • Media Mix Modelling (MMM)

  • Forecasting Models

  • Propensity to Convert Modelling:

  • Attribution Modelling

Advanced Analytics Projects

  • Media Mix Modelling (MMM)

  • Forecasting Models

  • Propensity to Convert Modelling:

  • Attribution Modelling

GA4 Training

  • GA4 1:1 Training

  • GA4 Group Workshop

  • Dashboard Interpretation Training

  • Analytics Coaching

GA4 Training

  • GA4 1:1 Training

  • GA4 Group Workshop

  • Dashboard Interpretation Training

  • Analytics Coaching

Audits & Setup Reviews

  • GA4 Mini Audit

  • GA4 Full Audit

  • GA4 Audit + Fixes

  • Dashboard Audits

Audits & Setup Reviews

  • GA4 Mini Audit

  • GA4 Full Audit

  • GA4 Audit + Fixes

  • Dashboard Audits

CRO & Experimentation

  • A/B Test Planning + Analysis

  • Uplift Modelling

  • CRO Roadmaps

  • CRO Dashboards

CRO & Experimentation

  • A/B Test Planning + Analysis

  • Uplift Modelling

  • CRO Roadmaps

  • CRO Dashboards

Dashboard Design & Builds

  • GA4 Single View Dashboard

  • Executive Dashboard (Power BI)

  • Blended Data Dashboard

  • Custom Template Setup

Dashboard Design & Builds

  • GA4 Single View Dashboard

  • Executive Dashboard (Power BI)

  • Blended Data Dashboard

  • Custom Template Setup

GA4 Training

  • GA4 1:1 Training

  • GA4 Group Workshop

  • Dashboard Interpretation Training

  • Analytics Coaching

Audits & Setup Reviews

  • GA4 Mini Audit

  • GA4 Full Audit

  • GA4 Audit + Fixes

  • Dashboard Audits

CRO & Experimentation

  • A/B Test Planning + Analysis

  • Uplift Modelling

  • CRO Roadmaps

  • CRO Dashboards

Advanced Analytics Projects

  • Media Mix Modelling (MMM)

  • Forecasting Models

  • Propensity to Convert Modelling

  • Attribution Modelling

Dashboard Design & Builds

  • GA4 Single View Dashboard

  • Executive Dashboard (Power BI)

  • Blended Data Dashboard

  • Custom Template Setup

Some basics explained

A showcase of projects that embody creativity, innovation, and precision.

Who am I
Hi, I'm Aish
I like my data clear, clean, and caffeinated.

I'm a digital data analyst and founder of Data Coffee. With a background in analytics across financial services, retail, and digital platforms, I help teams turn complex data into confident decisions.

Over the past 6+ years, I’ve worked across banks, agencies, super funds, FMCGs and ecommerce brands - leading GA4 rollouts, optimising marketing performance, and building dashboards that stakeholders actually use.

My strength is connecting the dots between raw data and real-world action. That means:

  • Training teams in GA4, BigQuery, and Looker Studio

  • Designing dashboards that reduce reporting clutter and drive clarity

  • Building marketing mix models, forecasting, and propensity-to-convert models that help teams plan smarter

  • Supporting CRO experimentation with clean test design, segment analysis, and results interpretation

I’ve been the person who:

  • Migrated teams from UA to GA4

  • Created experimentation roadmaps that led to measurable acquisition lifts

  • Uncovered where spend was leaking through attribution misalignment

  • Translated deep funnel and behavioural analysis into better product and content decisions

Whether you need someone to clean up your data mess, train your team, or uncover insights that actually matter - I’m here for that.

At Data Coffee, the goal is simple:
Make data easy to understand and powerful to act on.

Who am I

Hi, I'm Aish
I like my data clear, clean, and caffeinated.

I'm a digital data analyst and founder of Data Coffee. With a background in analytics across financial services, retail, and digital platforms, I help teams turn complex data into confident decisions.

Over the past 6+ years, I’ve worked across banks, agencies, super funds, FMCGs and ecommerce brands - leading GA4 rollouts, optimising marketing performance, and building dashboards that stakeholders actually use.

My strength is connecting the dots between raw data and real-world action. That means:

  • Training teams in GA4, BigQuery, and Looker Studio

  • Designing dashboards that reduce reporting clutter and drive clarity

  • Building marketing mix models, forecasting, and propensity-to-convert models that help teams plan smarter

  • Supporting CRO experimentation with clean test design, segment analysis, and results interpretation

I’ve been the person who:

  • Migrated teams from UA to GA4

  • Created experimentation roadmaps that led to measurable acquisition lifts

  • Uncovered where spend was leaking through attribution misalignment

  • Translated deep funnel and behavioural analysis into better product and content decisions

Whether you need someone to clean up your data mess, train your team, or uncover insights that actually matter - I’m here for that.

At Data Coffee, the goal is simple:
Make data easy to understand and powerful to act on.

Benefits
Here are a few things I do that others really just don’t.

Clarity First

No jargon. No dashboards full of noise. I make sure every metric, chart, and report has a purpose and tells a story your team can act on.

Clarity First

No jargon. No dashboards full of noise. I make sure every metric, chart, and report has a purpose and tells a story your team can act on.

Depth + Simplicity

I provide in depth analysis but make it simple. From attribution models to forecasting, I break down advanced analytics into steps your team can use right away.

Depth + Simplicity

I provide in depth analysis but make it simple. From attribution models to forecasting, I break down advanced analytics into steps your team can use right away.

Training That Is Memorable

I train your team to understand GA4, dashboards, and experiment results long after I’m gone.

Training That Is Memorable

I train your team to understand GA4, dashboards, and experiment results long after I’m gone.

Navigating Success Together

I guide you through every step.
From messy data to clear decisions

From the first audit to training and deep analysis, you’ll always know what’s happening, what’s next, and why.

Discovery

We start with a short call to understand your tools, team, and pain points.GA4, dashboards, or CRO. Then I map out a simple action plan.

Discovery

We start with a short call to understand your tools, team, and pain points.GA4, dashboards, or CRO. Then I map out a simple action plan.

Audit & Insights

I review your data setup or dashboard and highlight quick wins and deeper issues. You’ll get insights with real fixes, not vague suggestions.

Audit & Insights

I review your data setup or dashboard and highlight quick wins and deeper issues. You’ll get insights with real fixes, not vague suggestions.

Training & Delivery

You get hands-on walkthroughs, training sessions, or dashboard builds with explanations that stick. Your team learns while we improve.

Training & Delivery

You get hands-on walkthroughs, training sessions, or dashboard builds with explanations that stick. Your team learns while we improve.

Scale with Strategy

When you’re ready, we help with forecasting, attribution models, LTV, marketing mix modelling, and anything else that helps you plan smarter.

Scale with Strategy

When you’re ready, we help with forecasting, attribution models, LTV, marketing mix modelling, and anything else that helps you plan smarter.

Let’s Work Together

Ready when you are

Let’s make your data work harder and smarter.
Whether you need help with GA4, dashboards, experimentation, or forecasting, I’ll help you find clarity and take action.

Let’s Work Together

Ready when you are

Let’s make your data work harder and smarter.
Whether you need help with GA4, dashboards, experimentation, or forecasting, I’ll help you find clarity and take action.

Schedule a call
Send an email